Saturday, August 31, 2019

Nike History Essay

1. HISTORY 1960s Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports with a handshake and only $1,000 in capital in 1964. The partners first began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University, Knight wrote a paper about breaking Germany’s domination of the U.S. domestic athletic shoe industry by distributing low-cost, high-quality Japanese athletic shoes to American consumers. In an attempt to realize his theory, Knight visited Japan and built an agreement with the Onitsuka Tiger company, a manufacturer of quality athletic shoes, to sell Tiger shoes in the United States. Since Bowerman and Knight each had full-time jobs, they needed someone to manage the growing requirements of Blue Ribbon Sports. Jeff Johnson, a runner himself, became the first full-time employee of Blue Ribbon Sports in 1965, and quickly became an indispensable man for the start-up company. Knight sold Tiger’s shoes at local track meets grossing $8,000 of sales in their first year. In 1966, Bowerman, who had designed shoes for his university athletes in the past, worked with Tiger and designed the Cortez running shoe. The shoe was a worldwide success for the Onitsuka Tiger Company and was sold at the first Blue Ribbon Sports store. The company’s profits grew quickly. During the same year, BRS (Blue Ribbon Sports) also opened its first retail store, located on Pico Boulevard in Santa Monica, California. 1970s In 1971, BRS, with some creditor’s support, started manufacturing its own line of shoes, and therefore its relationship with Onitsuka Tiger started to fall apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. The first BRS’ shoe was a soccer shoe that bore the Nike brand name, referring to the Greek Goddess of Victory, and the Swoosh trademark, which was designed by a student at Portland University for a fee of only $35. 1972 marked the definite breakup of the BRS/Tiger relationship. BRS soon changed its name to Nike, Inc. and debuted itself at the Olympic trials, which were about to be held in the same year. In 1973, Steve  Prefontaine was the first prominent track star to wear Nike shoes. The late 70’s and early 80’s also saw other important athletes such as John McEnroe, Carl Lewis, and Joan Benoit sporting Nike shoes. Nike popularity grew so much that in 1979 they claimed 50% of the U.S. market and the company went public in December of that year with 2,700 employees and by selling 2 million shares on the New York Stock Exchange. 1980s The 1980’s were marked by revenues of more than $1 billion, the formation of Nike International Ltd., and the â€Å"Just Do It† campaign (1988), which was chosen by Advertising Age as one of the top five ad slogans of the 20th century. The series of this campaign included three advertisements with a young athlete named Bo Jackson, who espoused the benefits of a new cross-training shoe. By the mid-1980s, Nike slipped from its position as industry leader, partly because the company had miscalculated on the industry boom, giving new competitors an almost completely open field to develop the business. Fortunately though, the debut of the new signature shoe for an NBA recruit by the name of Michael Jordan in 1985 helped strenghten Nike’s bottom line. In 1989, Nike’s business exploded, thanks in part to the incredibly popular â€Å"Bo Knows† advertiement campaign. Nike also expanded its product line by including specialty apparel for a variety of sports. By the end of the decade, Nike had regained its position as the industry leader. This was the only time a company in the athletic footwear/apparel industry had accomplished such a challenge. Nike has been in that position ever since. 1990s In 1990, Nike surpassed the $2 billion mark in revenue with 5,300 employees worldwide. In November of the same year, Portland became the first home to a new retail experience called Niketown, which would earn numerous architectural design and retail awards and produce several other Niketown locations both around the USA and internationally. Throughout the 90’s, Nike’s revenues kept increasing and reached $8.8 billion in 1999. These revenues grew because of several improvements in shoe technology and excellent marketing campaigns. In 1992 international revenues reached $1 billion for the first time and accounted for over one-third of our total revenues. Such growth continued throughout the 1990’s as Nike kept focusing  our on major sporting events like the World Cup, and the next generation of celebrity athletes, such as Tiger Woods, Lance Armstrong, and the women playing women’s professional basketball (WNBA). At the end of the 90’s, Nike’s goal, is to become a truly global brand. 2000s At the beginning of the 2000s, Nike introduced a new footwear cushioning system called Nike Shox, which debuted during Sydney in 2000. Just as Nike’s products have evolved, so has Nike’s approach to marketing. The 2002 â€Å"Secret Tournament† campaign, by being Nike’s first truly integrated, global marketing effort, was a multi-faced consumer experience in support of the World Cup, quite different from the traditional â€Å"big athlete, big ad, big product† formula. â€Å"Secret Tournament† incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the founding element for Nike marketing and communications. Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with consumers (Nike Free, Nike+ and Nike Sphere are some examples of this technique); in fact, over 40% of Nike Inc.’s sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike Inc. has been able to attain this premier position through â€Å"quality production, innovative products, and aggressive marketing.† Acquisitions As of November 2008, Nike, Inc. owns four key subsidiaries: Cole Haan (1988), Hurley International (2002), Converse Inc. (2003), Umbro (2008), and Nike GOLF (2009).

Friday, August 30, 2019

Techniques of Poetry Appreciation

Techniques of Appreciating Poetry What is poetry? * Poetry is the creativity of a person's imagination. * It is nothing but rhythmical, imaginative language expressing the invention, taste, thought, passion, and insight of the human soul. * Like any other literary work, poetry needs to be understood to be appreciated. * The writer writes for a reason. * The purpose may be to evoke emotion, inform, define, represent something of the world or life, and to entertain. * Whatever the case, a poem is unique to its writer. And each poem can be analyzed to be appreciated.Here are some general ideas that may help one to acknowledge the beauty of the poem: Techniques of Poetry Appreciation: 1. Subject Matter * What is the poem about? * It talks about the general outline of the poetry. * It could be a person, an object, a place, an event, a situation or an experience. * What does the poet want you to focus on, in the poem or in each stanza? Answer: It is a dedication to the humble tomato, which is readily available to us at the grocery store or in our refridgerator. 2. Theme Once you have identified the subject of the poem, try and figure out what the poet wants to tell you.Look at the following: * the poet's message * his purpose * the ideas that he is conveying * the title; * What was the poet’s purpose or motive writing the poem? * What is the central idea of the poem? Always remember that feeling and tone work hand-in-hand with the subject & theme. Answer: * The theme of this poem is that you must learn to embrace the usual things in life that are often seen as dull, and find the beauty within them. * People must respect everything in life, no matter how insignificant it may seem * Pablo expresses his love towards tomatoes. The title of this poem is â€Å"Ode to Tomatoes† which is a dedication to the underappreciated but beautiful things throughout life. 3. Moods, Emotions and Experiences * What is the predominating mood of the poem? * Is it the poet fli ppant, sad, happy, dignified, angry, contemplative, or satirical? * Does the mood change? Answer: The poet changes the subject when speaking about different types of food: first tomatoes, then parsley, and oil. The poet changes the mood as he talks about different occasions: Summer feeling (mild, intense) Weddings (happy, bright) * What are some of the feelings expressed by the poet? What feelings does the poet arouse in you? * Does the poet succeed in conveying his emotions in you? Answer: * Man & Nature- This poem describes the relationship between man and a tomato. * Man v/s Man- This poem also describes societies view on mundane things. The tomatoes can be seen as representing people. It shows people’s different opinions and perspectives of others. 4. Language * Are the poet’s words appropriate and valid? * What emotions are built up around certain words? The words that are used and the way they are placed can enhance the power of the poet's creativity. Answer: Red viscera† = Guts (Violent). â€Å"Fiery colour† = Vibrant, passionate. â€Å"Bubble vigorously† = Aggressive, Enthusiasm. â€Å"Hemispheres† = Makes a tomato seem large and monumental. 5. Imagery There are various ways to paint a picture in the reader's mind through the use of words. * What are the symbolic or figurative devices used in the poem? * What effect is produced by the use of various figures of speech—metaphors, similes, personification? * Are the images visual, auditory, kinesthetic, tactile, olfactory or gustatory. Answer: â€Å"Summer light is halved like a tomato† = Day parted in half, it is noon. Summer- light is halved like a tomato† is a simile comparing the time of day to a tomatoes half, meaning that it is noon. â€Å"Tomato invades the kitchen† = Tomatoes are everywhere. â€Å"Tomato invades kitchen† is a personification. A tomato cannot physically invade and seize a kitchen; it is meant to show just ho w abundant the tomatoes are throughout the kitchen. â€Å"It sheds its own light† = Tomatoes radiate with beauty. â€Å"It sheds its own light, benign majesty† is a metaphor comparing the beauty the writer sees in the tomato to a wonderful light.He is saying that the tomatoes is brilliant and gorgeous; it stands out when he looks at it. â€Å"We must murder it† = Exaggerating the slicing of tomatoes. â€Å"We must murder it† is a hyperbole, exaggerating how we cut up the tomato. â€Å"It is wed to the clear onion† = It complements the taste of onions nicely. â€Å"It is wed to the clear onion† is a personification that shows how well the taste of tomatoes and onions complement each other. Pausing and punctuation have an effect on the structure, rhythm and rhyme of a poem. 6. Sounds * What about the sounds in the poem? Are the sounds in harmony with the thought and imagery? * Do the sounds suggest pictures, arouse emotions or bring out qualit y of the character? * What is the effect produced by the poet’s use of: alliteration, assonance, onomatopoeia and metre? * Are the musical qualities of the poem outstanding? * Is rhyme used for emphasis? 7. Rhyme * Does the poem have a set rhyme scheme? * How it is used in the poem? Is the movement slow, steady, or fast? OR Is the rhyme constant or varying? * Does the poet emphasize words or the message by means of the rhyme scheme? What is the purpose and effect of the rhyme scheme? 8. Form/ Structure * How is the poem structured? * How are the stanzas organised? * Is the structure itself convention? The form of the poem is very important. You should know what kind of poem you are dealing with: e. g. ballad, epic, ode, sonnet, dramatic monologue, elegy, etc. Answer: It is an Ode Its written to show reverence to the most ordinary things in life – claiming to have an extraordinary worth or value. Merits| Demerits| 1. Enriches learning of poetry| 1. Time consuming| 2. Ad d value to the text| | 3.Inculcates scientific temper and a spirit of inquiry. | | 4. Allows critical evaluation| | ‘Ode to Tomatoes’ by Pablo Neruda The street filled with tomatoes midday, summer, light is halved like a tomato, its juice runs through the streets. In December, unabated, the tomato invades the kitchen, it enters at lunchtime, takes its ease on countertops, among glasses, butter dishes, blue salt cellars. It sheds its own light, benign majesty. Unfortunately, we must murder it: the knife sinks into living flesh, red-viscera, a cool sun, profound, inexhaustible, populates the salads of Chile, happily, t is wed to the clear onion, and to celebrate the union we pour oil, essential child of the olive, onto its halved hemispheres, pepper adds its fragrance, salt, its magnetism; it is the wedding of the day, parsley hoists its flag, potatoes bubble vigorously, the aroma of the roast knocks at the door, it's time! come on! and, on the table, at the midpoint of s ummer, the tomato, star of earth, recurrent and fertile star, displays its convolutions, its canals, its remarkable amplitude and abundance, no pit, no husk, no leaves or thorns, the tomato offers its gift of fiery color and cool completeness.

Thursday, August 29, 2019

Analysis Of The s Into The Wild

the main articles discussed in my English class and how each of these articles show relation to the essential question â€Å"What is success?† These passages include, â€Å"Into The Wild,† by Jon Krakauer, which shows success by introducing Chris McCandless and how he had shown his success by leaving home and setting out into the wild to live a successful life in his terms.â€Å"Nature,† by Ralph Waldo Emerson, shows how the author believes success is the natural and calm part of life and that even though succeeding†¦ An individual 's identity is how one perceives and differentiates themselves from others in their society. Outside factors such as family, friends, and society can have a major impact on how one views themselves. However, identity ultimately comes down to one’s own personal beliefs. In Jon Krakauer 's book Into the Wild, Krakauer investigates the life and death of Chris McCandless, a young man whose actions allow him to pursue a unique identity, but also lead to his untimely demise. In Stephen King’s†¦ Play Analysis Wild Party The given circumstances are 1. Queenie is a vaudeville performer, and Burrs is a vaudevillian clown. This information influences the play because it tells the audience how Queenie and Burrs met 2. Later on in the song Queenie Was a Blonde the audience learns that Queenie is sexually ambitious, and no one can satisfy her until she meets Burrs. During the opening number, it is mentioned that â€Å"and fireworks flew, her passion ignited, she was smitten†¦now Queenie and Burrs were†¦ living on his own with not many things for a couple of years, Chris died alone in a bus on the Stampede Trail in Alaska. Author Jon Krakauer wrote a 9,000 word article titled â€Å"Death of an Innocent† for the 1993 issue of the magazine Outside. Into the Wild is simply an extension of that article which explains what provoked Chris into living such a life, who he was, and how he died. The author proves to the reader that Chris was an intelligent man by explaining his research about edible plants and his†¦ experience worlds from another perspective. How a journey changes a person not only depends on the journey itself but also on the previous experiences of the person. Both texts ‘Into the Wild’ and Mirror explore their unique journeys through strong key concepts but show it in vastly different contexts. Into the Wilds’ Chris McCandless portrays the journeys of converting cultures, from capitalism and materialism to the purest and most natural form of being, disregarding the shackles of the known world†¦ Wisconsin and went on to save animals around the globe. He is a mentor in this line of work because of his variety of study and his success in animal awareness. Schaller focused on the conservation efforts of â€Å"the snow leopard, Tibetan antelope, and wild yak† for â€Å"nearly two decades† (Panthera). He has written books, and is honored with a multitude of awards for research. Schaller is a success because the years of his life dedicated on conservation efforts. In addition, he is revered for the positive†¦ Gloria Anzaldà ºa. This was because I had made some personal connections to Anzaldà ºa’s piece on How to Tame a Wild Tongue. It was interesting to read the struggles of someone who grew up within the U.S. and personally experienced not only a language barrier between those who speak only English but also those of Hispanic descent who speak different types of Spanish dialects. From How to Tame a Wild Tongue Anzaldà ºa argues about how taking away or making someone conform their native language takes their†¦ Into The Wild : Ang Tatlong Buwis Buhay na Manlalakbay A year ago my family and I went to Big Bear amid winter. We did snowboarding and did a pit fire around evening time and simply have a ton of fun. My experiences were fun but not risky and stunning voyages like three remarkable men who really live in nature. Chris McCandless yet change his name to Alexander Supertramp,a talented man who left his ordinary life to accomplish his fantasy of living in Alaska. Timothy Treadwell was a moderately aged†¦ 't have one but I would love to have one. I have seen one in the "wild". I don 't think that it would be conisdered as wild though but I have seen one outside of my city, in Baguio City in the Philippines, to be exact. In a hidden town, hundreds of years before, there were two people who loved each other and remained loyal to each other no matter what. The girl 's name is Noronia, and she is the daughter of a sultan. Her lover 's name is Gamaluddin, just any other commoner. Because of the difference†¦ 1. â€Å"Into the Wild† was a great movie and I really enjoyed getting to watch it in sociology class. Not only was the story itself amazing, exhilarating and breathtaking had an amazing lesson to teach. Everyone while growing up at one point in their life is bewildered, sad and indecisive who presumes it a good idea to run away from home. Children and young teens want to run away from home because they are ultimately enraged at how their parents treat, raise and/or punish them. Chris had finally had†¦

Wednesday, August 28, 2019

Academic writing Essay Example | Topics and Well Written Essays - 1000 words - 1

Academic writing - Essay Example Before taking the writing course, I was poor at introducing essays. On many occasions, it was difficult to capture the attention of the reader from the introductory paragraph, and this often made my essays difficult to understand. However, after taking the course, I have learnt how to write better introductions. I have learnt how to analyze and breakdown a question in order to write a good introduction that can be understood by the readers. In particular, this course has taught me how to write thesis statements. This is the backbone of any essay and therefore provides the readers with the foundation on which the essay will be based (Perutz, 2010). I have learnt how to take a point of view in the introduction and defend it throughout the essay. This is the essence of writing a thesis statement. This way, readers know what the essay is about. In order to write an effective introduction, I have learnt the importance of analyzing the main question or topic. This allows the writer to unde rstand the various parts of the topic, and how they relate to one another (Rao, et al, 2007). As a result, one is able to come up with a stand regarding the topic, allowing him to write the introduction. Another important aspect of writing is the use of paragraphs. Through this course, I have learnt how to organize ideas into paragraphs, each supporting the main thesis. I have learnt that each paragraph has to start with a topic sentence that introduces the main point of that paragraph. This makes the reader know exactly what that paragraph is talking about (Russell, (n.d)). I have also improved how I transition from one paragraph to the next by using sentences at either the end of a paragraph or at the beginning of the next. This allows for the two paragraphs to be connected. In addition, through this course, I have improved on the use of examples and evidence in the paragraphs. These

Tuesday, August 27, 2019

Your Inner Reptile Essay Example | Topics and Well Written Essays - 500 words

Your Inner Reptile - Essay Example This layer has been demonstrated in humans. However, glands on the skin of humans produce a lubricant, making the skin of a human soft to the touch and moisturized.In South Africa, a species named Mammal-like reptiles were discovered fossilized. They were reptiles with mammal-like features. Reptiles have sharp teeth, but these mammal-like animals had started to have differentiation of teeth. Their teeth were designed for better carnivore diet, but the differentiation came with it matching of teeth as strategy, to get a bite, and strengthened them with more teeth roots. Mass extinction eliminated most, but some survived with new better opportunity. During this time, some species were completely wiped off, but the ones that survived had better chances of survival. Among them were the mammal-like reptiles. They had resorted for underground homes to survive the extreme heat. In these surroundings, whiskers may have developed then as sensory organs to lead them in the underground tunnels. Years later, they started using the body hair for another purpose; for warmth. Hair from ancestors after the aftermath of the great extinction then became part of the mammalian body. Lab study of a developing lab tooth shows skin fold and form the tooth. This is not a new phenomenon of skin folding to form some vital connective tissues such as hair and glands. The E.D.A gene controls the formation of these organs from the skin. Abnormality of this gene leads to conditions such as the inability to dissipate internal high temperatures.

Monday, August 26, 2019

High risk sexual behavior with incarcerated youths Annotated Bibliography

High risk sexual behavior with incarcerated youths - Annotated Bibliography Example The study also highlights the need for universal screening of the aforementioned illnesses in youth correction facilities; and the tendency of untrained staff in these facilities to interpret psychiatric data to incriminate juveniles instead of finding medical interventions to mitigate the risks these youth are exposed to while incarcerated. Golzari, M., Hunts, S. J., Anoshiravani, A. (2006). The health status of youth in juvenile detention facilities. Journal of Adolescent Health, 38(6), 776-782. Golzari, et al. (2006) surveyed the variables which influence the health status of youth in detention, as well as the health issues of this cohort which contribute to the morbidity and mortality of the general adolescent population. The authors are deemed authoritative in the field of medicine and in the academe. This work is an excellent resource for researchers and medical professionals who are interested in the well-being of juveniles exiting from detention facilities and how access of t hese group of adolescents to community health resources may be improved. Pack, R. P., Diclemente, R. J., Hook, E. W. (2000).

Sunday, August 25, 2019

Princeton Readings in Political Thought - Mitchell Cohen, Nicole Essay

Princeton Readings in Political Thought - Mitchell Cohen, Nicole Fermon. V.I. Lenin, Roskin, Sun Tzu - Essay Example Most often, however, war begins because there is an economic benefit to engaging in violence. What might end war is the growing interdependence of nations for economic stability. As developing nations continue to join the growing number of intertwined economies, world peace may be achieved where ‘war’ becomes swift takeovers through economic domination that occurs without violence. One example of a war that was fought over the declaration of a difference in ideologies but was engaged for the purposes of economic advantages is the Vietnam War. The base issue of the conflict begins with the imperialism of France and of Japan as those nations took hold of Indochinese territories with the intent of gaining economic control of those regions. As Communism began to grow in China, the leader of Ho Chi Minh began to take territories that were near to the Chinese borders, taking advantage of both France and Japan whose militaries were weak in comparison to the Chinese (Tucker). As the allied nations began to take part in coming to the aid of France in regard to the territories in question, the propaganda of the war was that it was being fought to save the Vietnamese people from the horrors of Communism, but the truth is that the allies came to the aid of Imperialistic French interests, making the war conditioned upon economics rather than ideologies. Radical belief systems do not always require an economic foundation for the attempt to dominate the world, but economics will motivate a great deal of the consequences and actions of other nations in response to war. Radical belief systems cannot be overcome by any sense of reason and must be engaged in order to stem the violence that might come from belief systems that discount the right to life. An example of this type of leader can be seen in Adolf Hitler. However, even World War II occurred

Ernst & Young Inc Case Study Example | Topics and Well Written Essays - 500 words

Ernst & Young Inc - Case Study Example Its span to Europe, Middle East, Africa, America, Asia-Pacific and Japan and its service line of Assurance, Tax, Advisory and Transaction Advisory services does not give it the luxury to hire new employees every time. Training employees is an expensive affair and waste of resource, rehiring of employees is a cheaper method. Each employee in an organization brings a different skill and expertise that make the organization run more efficiently and be productive. Those employees that are inconsistent with the company policy of work ethics and do not conform to the company’s policy should not be rehired when they leave. A former employee would reapply owing to the following reasons: 1. Posting of job vacancies on the website may create a feeling not being appreciated by the company as competent for the job. They may feel as if the company does not consider them qualified enough for existing positions. 2. Employees who left the organization, pursued other areas or even the same area of expertise, and are doing well, may create a desire for the current employees to leave and pursue their career development out of the

Saturday, August 24, 2019

Scanning the Environment IP Essay Example | Topics and Well Written Essays - 1000 words

Scanning the Environment IP - Essay Example It is head quartered in Cupertino, California and employs 21,600 employees. The company recorded revenues of $24,006 million during the fiscal year ended September 2007, an increase of 24.3% over 2006. The company’s revenue grew on account of increased sale of Mac systems and downloads of digital content. The operating profit of the company was $4,409 million during fiscal year 2007, an increase of 79.7% over 2006. The net profit was $3,496 million in fiscal year 2007, an increase of 75.8% over 2006.† 1. Brand Value and Recognition – This is the biggest strength of Apple. Right from Apple PCs (MACs) which was their first product introduced to the very recent iPHONE, all their products are positioned as luxury products and are designed with features to delight the customers and give them a â€Å"WOW† feeling on using the products. This has created strong brand recognition among the consumers. 2. Product Design – All their products are developed after thorough research and design and invariably are of premium look, feel and quality. The MAC operating system, the iPHONE, the iPOD, etc. are all examples of excellence in product design. 3. Product Functions and Features – The features and functionalities of their products are state of the art and highly innovative. All their products are feature rich and absolute delight to the users. 4. Innovation – Apple has always come out with innovative products and product lines. It started with the Apple PC and Mac Operating System followed by various Apple software applications and computer peripherals. Later they introduced totally different and innovative product line through the launch of iPODs as mobile music players. They were accompanied by innovative accessories such as speakers, podcasts, etc. This innovation in seen continued with launch of iPHONES which have touch screen technology combined with music rich features. 5. Accessories – Accessories to accompany differentiated